Heathland Hospitality Group Awarded Wharton School Contract to Operate New Culinary Huntsman Hall Cafés

[Erdenheim, PA, April 17, 2012] The Wharton School of the University of Pennsylvania announced that Heathland Hospitality Group has won the contract to operate its Huntsman Hall cafés. The cafés are expected to open in August, 2012 in time for fall semester with expanded menu offerings, regionally grown food, international flavors and unique culinary options for the thousands of students, staff and visitors who visit the School’s largest academic building each day.

Heathland will operate the two existing cafés in Huntsman Hall as well as a new "grab and go" location near the Locust Walk entrance, offering coffee, muffins and bagels. The new "grab and go" café will improve traffic flow in the other cafés and reduce overall waiting times.

"We are very pleased to name Heathland as Wharton's new Huntsman Hall cafés vendor," said Peter Degnan, Vice Dean, Wharton Facilities and Administration. "The Wharton Dean's Office, Undergraduate Student Life Office and MBA Student Life Office have engaged with a broad spectrum of students, faculty and staff as well as Penn Dining Services during the selection process. We held focus groups, food tastings and numerous discussions to gain feedback and help us choose the best possible food vendor."

Heathland Hospitality Group is a provider of upscale on-site food service at corporate sites, healthcare locations and private country clubs. On the University of Pennsylvania campus Heathland already oversees the Penn Dental School's café, "The Daily Grind."

Their new menu for Wharton will be based on mainstream, regionally produced foods with an international culinary twist. Daily culinary specials will reflect the seasons. Fresh, seasonal fruits, vegetables, fresh herbs, and salad greens are locally-sourced from farms like Green Meadow Farm and Overbrook Herb Farm, and provided to Heathland Hospitality Group through purveyors like Common Market and the Lancaster Fresh Cooperative. Beverages include fresh-brewed fair-trade and Rainforest Alliance coffee from Café Excellence as well as all-natural, local, sustainable sparkling fruit juices and fountain sodas from New Hope Fountain.

"We are excited to offer Penn students flexible culinary options that are grown regionally. We incorporated international spices and flavors to our fresh, bold, seasonal menu," said Bob Wurtz, President and Founder, Heathland Hospitality Group. "Our menu is presented in a retail format that focuses on vegetable and legume-centered hot foods, sandwiches and salads, made-from-scratch soups, fresh-baked pastries, ripe, seasonal fruit, breakfast sandwiches, diverse beverages, as well as convenience offerings."

Heathland Hospitality Group's Director of Culinary Development, Aliza Green was instrumental in the development of the unique culinary approach provided to the Wharton School. Aliza is a James Beard award-winning author of 12 successful cookbooks. She was the Executive Chef of Ristorante DiLullo, Apropos American Bistro, White Dog Café and Stella Notte. Aliza is a culinary educator, giving demonstration classes nationally – this year at Central Market in San Antonio, Texas at the Working Waterfront Festival and in New Bedford, Massachusetts at the Slow Food Festival. Aliza has appeared on Martha Stewart Everyday Food, The Gene Burns Show and the Today Show.

Heathland Hospitality Group takes responsibility to protect the planet for future generations. Their commitment to responsible daily operations includes using 100% recycled and compostable disposable products made from renewable resources like fallen palm leaves, bamboo, and sugar cane stalks; minimizing waste, making homemade stocks, and composting all food scraps when possible; preparing and serving fresh, seasonal, locally grown foods to the greatest extent possible; and promoting energy efficiency through the use of induction cooking equipment which has an energy efficiency of approximately 84% compared to gas at 38% and electric at 71%.

About the Wharton School
The Wharton School of the University of Pennsylvania – founded in 1881 as the first collegiate business school – is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.

About Heathland Hospitality Group
Heathland Hospitality Group is a regional leader in hospitality services based in Erdenheim, PA. Their founding principles are "Fresh, Local, Personal and Responsible". They are dedicated to preparing food that is fresh, local and seasonal in a socially responsible manner. Learn more at


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